OpenAI Adds Virtual Try‑On and Favorites to ChatGPT Shopping

OpenAI has expanded ChatGPT’s commerce capabilities with two global features: a virtual try‑on button that lets users upload a selfie or full‑body photo to see how garments and accessories look on them, and a Favorites library that saves discovered products alongside the generated try‑on images.

Both functions rely on the newly released ChatGPT Images 2.5 model, which OpenAI says delivers more natural lighting, richer textures, better instruction following, and lower latency for image generation.

The move places ChatGPT in direct competition with Google’s virtual try‑on launched last year and with visual discovery platforms such as Pinterest, while also addressing earlier criticism of overly proactive product recommendations from rival agentic services.

Why it matters for GPU / AI infrastructure

Real‑time, high‑fidelity image synthesis for millions of concurrent users demands massive GPU inference capacity and low‑latency networking. Cloud providers that can supply scalable, on‑demand AI GPU clusters — such as aigpu.cloud — become essential partners for deploying and operating these consumer‑grade generative workloads at production scale.