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AI Rare‑Earths Startup Lists Former White House Press Secretary as Adviser

Katie Zacharia was named an adviser to NRED Intelligent Mining, a Kristi Noem‑linked venture that promises AI‑driven rare‑earths extraction, though she says the listing was made without her consent.

Illustration of AI-powered rare earth mining facility

Former White House press secretary Katie Zacharia appeared in a press release from NRED Intelligent Mining as an advisory board member alongside former DHS secretary Kristi Noem. The release said she would provide strategic guidance on the company’s exploration projects and its emerging artificial intelligence initiatives.

Implications for AI hardware supply chain

Zacharia’s representatives quickly denied the appointment, stating the release was issued without her approval and that any discussions about a role never materialized. The company’s CTO echoed this, describing the situation as signing up for a gym but never actually going for a workout.

Despite the denial, the press release remained on NRED’s website for weeks, with an archived version showing Zacharia listed as management. The firm said the site was being updated when questioned.

Why it matters for GPU / AI infrastructure: AI‑enabled mining of rare earths could reshape the supply of materials essential for GPUs, magnets and other high‑performance hardware, making the credibility of such ventures relevant to data‑center planners and hardware buyers.

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  • rare earths
  • ai mining
  • supply chain

By AiGpu Editorial · Editorial rewrite based on public reporting (Wired AI)

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